KLM has partnered with Dutch body care and fragrances brand Marie-Stella-Maris to offer new products for its premium customers.
From 1 July guests of the carrier’s Crown Lounge at Amsterdam Schiphol will benefit from the brand’s hand soap, hand gel, hand lotion and face mist, while from 1 August new business class amenity kits will be offered inflight which will also contain a face moisturiser and lip balm.
The bags themselves have been created in collaboration with Eindhoven-based design agency Envisions, which was founded by a collective of graduates from Design Academy Eindhoven.
There are a total of four new bag designs, inspired by “different moments of the day”.
Described as a “social-impact brand”, Marie-Stella-Maris products consist of a minimum of 96 per cent natural ingredients including shea butter, almond oil, and hazelnut oil, and the company donates 2.5 per cent of its sales to sustainable water projects in countries including Uganda, Mozambique, Bangladesh, and Tanzania.
The new inflight and ground products will replace the carrier’s long-running partnership with Rituals.
Commenting on the news Marleen van de Pol, VP customer experience, said:
“KLM aims to make every journey meaningful and believes in putting quality before quantity. After all, travel is not about ticking destinations off a list but about unique encounters and personal experiences.”
