Ennismore has announced a strategic partnership with “sustainably forward hospitality brand” Our Habitas.
The agreement will see the Our Habitas join Ennismore’s portfolio of lifestyle brands, as well as gaining presence on joint venture partner Accor’s platforms.
Our Habitas was founded in 2016 by entrepreneur Oliver Ripley, and currently operates ten resort properties in locations including Tulum, AlUla, Atacama, the Kalahari Desert and Ras Abrouq in Qatar.
The group – which describes itself as “a global pioneer in the experiential luxury hospitality category” – also has projects in the pipeline in Saudia Arabia and Asia.
It’s not yet clear whether Our Habitas will participate in Ennismore’s recently launched Dis-loyalty programme, or whether members of Accor’s ALL loyalty scheme will be able to earn or redeem points at Our Habitas properties.
Business Traveller has asked for clarification on this and was told that “Now that the partnership has been finalised, we are exploring how Our Habitas can further benefit from Accor and Ennismore programmes, including Dis-loyalty”.
Commenting on the news Sharan Pasricha, founder and co-CEO and Gaurav Bhushan, co-CEO of Ennismore, said:
“Lifestyle brands are rooted in the vision of their founder, and we are delighted to welcome Our Habitas, a globally renowned founder-built brand, to Ennismore.
“We look forward to working with Oliver Ripley to take this incredible, unique, and innovative brand he has built over the last ten years to exciting new destinations and markets, as well as provide our operational expertise and oversight.
“Our Habitas is rooted in creativity and purpose that will stand the test of time, and we look forward to cementing its reputation as an iconic global brand.”
