Lifestyle Developers has signed an agreement with Marriott International to open the first Autograph Collection Hotel in Jeddah, with plans to situate The B Hotel, an Autograph Collection Hotel, within Jeddah’s emerging waterfront destination, South Ubhur.

The B Hotel is anticipated to offer 100 guestrooms including more than 40 suites, that will reflect the rich cultural heritage of Saudi Arabia combined with contemporary elegance and appeal. Plans for the property include multiple dining options, a fitness centre, swimming pool and kids club. The hotel is also expected to offer event spaces ideal for hosting meetings and memorable occasions.

Sultan Sobhi Batterjeee, founder and president of Lifestyle Developers, said, “We are very excited to introduce the Autograph Collection brand to Jeddah’s hospitality scene. The inauguration of the B Hotel represents an idyllic fusion of sophistication and local charm, offering guests a truly immersive experience that celebrates the Kingdom’s rich heritage and authentic hospitality.”

Chadi Hauch, regional vice president of lodging development for the Middle East for Marriott International, added, “Jeddah continues to grow as a business and leisure destination, and we look forward to strengthening our footprint in the market. Autograph Collection is the ideal fit for this project, and we look forward to working with Lifestyle Developers to introduce the brand’s distinct and unique hospitality experience in Jeddah.”

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The hotel will be strategically located in the upcoming area of South Ubhur with direct sea views of Ubhur Creek, in close proximity to King Abdullah Sports City Stadium and King Abdul Aziz International Airport. The Ubhur is increasingly becoming a popular leisure and family destination.

Autograph Collection’s portfolio currently features over 295 hotels globally, with each hotel presented as a product of passion and a personal realisation of its individual founder’s vision, with each hotel being singular and unique.

autograph-hotels.marriott.com