Millennium Hotels and Resorts Middle East & Africa has become a member of the World Sustainable Hospitality Alliance. First announced at the Arabian Travel Market (ATM) 2024 earlier this month, the membership reaffirms the brand’s commitment to fostering sustainability across the region’s hospitality industry.
This new development will see Millennium Hotels & Resorts Middle East & Africa align with nearly 50 global members as a new affiliate member. Members of the alliance work to collectively address critical challenges affecting the planet, communities, and the hospitality industry, with the hope of instigating sustainable change through value-led resources and programs, designed to empower the hospitality sector to create a future that prioritizes prosperity and responsibility.
Millennium Hotels & Resorts MEA is passionate about its sustainability initiatives, with multiple environmental, social, and governance (ESG) goals being prioritised as part of the “Millennium’s Green Path Brand Playbook.” Earlier this year, the company partnered with The Storey Group for a tree-planting initiative, and plans to achieve an ambitious target of a 27 per cent reduction in greenhouse gas emissions by 2030 are well underway. The company also hopes to attract more and more “green-thinking” visitors as environmental consciousness and the preference for sustainability-supporting brands continues to rise among travellers. By integrating eco-friendly practices into operations and forging partnerships with local green initiatives, the brand aims to offer guests great accommodation options while also significantly reducing its carbon footprint.
Millennium Hotels and Resorts MEA and The Storey Group partner for tree-planting initiative
Speaking on the new membership with the alliance, Mr. Fahad Abdulrahim Kazim, CEO of Millennium Hotels and Resorts MEA and Lakhraim Group, said: “Millennium Hotels & Resorts MEA is thrilled to join the World Sustainable Hospitality Alliance as a key member across the Middle East & Africa territory. We are committed to environmental responsibility and believe that the Alliance’s collaborative approach and resources will be instrumental in achieving our sustainability goals. Together with like-minded global leaders, we aim to spearhead positive change in the hospitality industry, driving towards a more sustainable future for our planet, people, and businesses. Through our Green Path Brand Playbook and focus on partnering with local businesses, we are actively working to minimize our environmental footprint and create a lasting impact for the environments and economies we operate in.
“Announcing Millennium Hotels Middle East & Africa as our latest member at ATM is a fantastic moment for the Alliance. As a truly global organisation, we are increasing our reach across the Middle East and Africa and Millennium Hotels is integral to moving the region towards Net Positive Hospitality. Collectively, we will lead the global hospitality industry towards a sustainable, prosperous future. that thrives by giving back more than it takes,” said Glenn Mandziuk, chief executive officer of the World Sustainable Hospitality Alliance.
