The official sponsor of the UEFA Champions League, Turkish Airlines, has collaborated with one of football’s most esteemed managers, José Mourinho, by featuring him in their latest advertisement. As part of the campaign, in a short film, José Mourinho is seen experiencing Turkish Airlines’ in-flight services, emerging victorious in a challenging chess match, enjoying gourmet dishes from the Business Class menu, watching live UEFA Champions League matches, and relishing a comfortable journey with noise-cancelling headphones.
Turkish Airlines has been named Europe’s Best Airline, and also recently won the title of “Best European Airline Serving the Middle East” at the Business Traveller Middle East Awards 2024.
Commenting on the new ad, Turkish Airlines’ chairman of the board and executive committee, Prof. Dr. Ahmet Bolat, said: “As holding Europe’s Best Airline title, we are proud to be the official sponsor of one of the most prestigious sports events, UEFA Champions League. Now our collaboration with José Mourinho reinforces our brand’s global strength and commitment to sports while highlighting our shared pursuit of excellence.”
The new collaboration is stated to underscore the shared passion for excellence and victory between these two global giants in their respective fields.
“Turkish Airlines is for sure one of the world’s best airlines, confirmed by the numerous awards it receives each year. It is an honor to work with them. This partnership combines my passion for winning with their outstanding service quality,” said Mourinho.
Turkish Airlines continues to project Türkiye’s cultural and sporting values onto the global stage through its presence in the UEFA Champions League 2024 London Final, reinforcing its position as a leading global brand.
Through its presence in the UEFA Champions League 2024 London Final, Turkish Airlines continues to project Türkiye’s cultural and sporting values onto the global stage, reinforcing its position as a leading global brand.
To watch the airline’s new ad featuring Mourinho, titled “Chess”, click here!
