Turkish Airlines has launched a new sustainability initiative called “Tomorrow On-Board”, which will involve a new cohesive set of principles through which the airline will govern its commitment to sustainability, along with sustainably-made inflight products.
The announcement was made earlier this month in line with World Environment Day, with a special event held at Turkish Airlines’ main hub, Istanbul Airport. At the event, the airline displayed sustainable in-flight products and services, along with an exhibition titled “41.2607° North and 28.7424° East” that showcasing a curated selection of artworks created by interdisciplinary artists, made from repurposed aircraft parts such as elements of a decommissioned aircraft, flight crew uniforms and bags, cabin carpets, and seat fabrics, to emphasise the goal of a better world.
Turkish Airlines celebrates 91st anniversary with tribute sculpture
Representing the scope of Turkish Airlines’ future goals, “Tomorrow On-Board” hopes to inspire passengers and investors alike with a comprehensive vision as part of the corporate culture. The initiative was created with several key objectives in mind, including: enhancing the brand image, delivering a unified message and visual framework for all sustainability statements, systematically communicating sustainability activities to investors, and ensuring passengers have the opportunity to take part in sustainability initiatives.
“[The] Tomorrow On-Board initiative embodies our commitment to reducing our environmental impact and enhancing sustainability practices across all our operations to leave a better world for future generations. Through this platform, we emphasise our dedication to offering transparent information and data, ensuring that our sustainability efforts are consistently clear and easily accessible to all stakeholders,” said Turkish Airlines’ chief invesment and strategy officer, Mr. Levent Konukcu.
